“That’s Osteoporosis”: October 20 marks World Osteoporosis Day

SBR is raising awareness for better bone health

World Osteoporosis Day (WOD), marked on October 20, is an annually recurring campaign aiming to raise global awareness for preventing, diagnosing and treating osteoporosis and related degenerative bone diseases. Osteoporosis is on the rise worldwide. In 2020, fractures related to this silent disease are already affecting one in three women and one in five men over the age of 50. This equals one osteoporotic fracture every three seconds. The WOD strives to make healthy bones and fracture prevention a global health priority.

The SBR project and its partners are proud to be ambassadors for change on World Osteoporosis Day for people affected by degenerative bone diseases.

This year’s campaign slogan “That’s osteoporosis” puts a spotlight on the emotional impact of osteoporosis and wants to highlight stories of people living with fragility fractures all over the world. The campaign emphasises the life-changing, debilitating impact of fractured bones for patients in terms of pain and lost independence, while also focusing on the burden of osteoporosis for family caregivers. Find out more about the WOD here or by following #WorldOsteoporosisDay on Twitter.